Street-level media, explained
Journal
Notes on street-level media, street-level advertising and measurement, written for the brands and agencies planning in London.
Geo-fencing for outdoor advertising in London: a practical guide
How to plan geo-fenced outdoor advertising in London: zones, dayparts, live triggers and worked examples from Soho lunch to Shoreditch nights and match days.
Proof of play: how to measure mobile DOOH campaigns
An agency guide to verifying mobile DOOH: play logs, GPS and timestamps, impression modelling, data feeds and what to ask a vendor before you buy.
LCD vs LED screens for mobile advertising
LCD or LED for bag, bike and vehicle screens? How the two displays compare on resolution, colour, small text and brightness, and what it means for creative.
How to reach Gen Z when they skip every ad
Gen Z block, skip and stream past most advertising. Where they still pay attention, and how brands can show up there in London.
What is street-level media?
Street-level media puts full-HD screens on delivery riders across London. How the format works, what it is good at, and which brands and agencies it suits.