Kerbside media · London

Reach theunreachable.

Ad-blockers, skip buttons and ad-free streaming have made your audience hard to find. Curb puts full-HD screens in front of them on the street, and you can track every play live.

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A day on the network

One bag. Four audiences. Same day.

The same rider passes commuters at breakfast, office workers at lunch and a night out by eleven. Your creative changes with the street and the hour, so each of them sees the message written for them.

  1. A red bus passing shops on a busy London street in the morning

    08:10London Bridge

    Coffee brandFirst flat white on us. Show this screen.

    Commuters off the train, coffee in mind.

  2. A bicycle courier riding past shoppers on Oxford Street

    12:40Soho

    Restaurant groupLunch, sorted. Two doors down.

    The lunch rush, deciding where to eat.

  3. Regent Street lit up at night with traffic streaks

    18:20Regent Street

    Fashion retailerOpen late tonight. New season, in store.

    After-work shoppers and people meeting friends.

  4. A pedestrian on her phone on a London street at night

    23:05Shoreditch

    Late-night venueLast orders? Not here. Doors till 3.

    Out with friends, phones out, ads off.

Sample creative for illustration. Photos are placeholders until launch.

The problem

Your audience has learned to avoid advertising. They still walk down the street.

Delivery riders cross London’s busiest streets all day, including pedestrian zones and side roads where a billboard could never stand. Curb puts full-HD screens on their bags, so your ad goes where they go.

The screen

Your creative, as your studio made it.

Curb screens are full-HD LCD, not LED dots. Video runs smoothly, colour comes out true and small type stays readable. Change the creative from your desk and it updates on the street in seconds.

Halden & Co.

Cold brew, done properly.

Dean Street, Soho
Open until 7pm · 10% off before noon

Typical LED bagDot matrix. Fine type and detail are lost.

Halden & Co.

Cold brew, done properly.

Dean Street, Soho
Open until 7pm · 10% off before noon

Curb LCDFull HD. Your creative, as your studio made it.

A new kind of reach

Three things other media can’t reach.

  1. Unreachable · People

    01 / 03

    The ad-avoiders.

    Gen Z, cord-cutters and anyone with an ad-blocker skip or stream past most advertising. A screen at eye level on the street has no skip button.

    A young woman looking at her phone on a lit London street at night
  2. Unreachable · Places

    02 / 03

    Where billboards can’t go.

    Riders go down pedestrianised streets and side roads, right up to the venue door. A bag needs no planning permission or fixed site, so your ad goes where your customers spend their day.

    A bicycle courier riding past shoppers on a crowded Oxford Street
  3. Unreachable · Moments

    03 / 03

    The hour that matters.

    Fence your creative to a street and a time, like the Soho lunch rush or the roads outside a stadium on match day.

    Regent Street at night, its curved facades lit up above streaks of traffic

The data

Know it played. Know where.

Every play is logged with a time and a place, and your dashboard updates as it happens. Live, not coming soon. You get a clear picture of the day, and your agency gets the full record.

LiveYour campaign · todayDemo data
Plays today
20,580
Screens live
34
Est. impressions
312,400
Zones live
6
Plays per hour
01k2k07091113151719

Where it played today

  1. Soho4,120 plays
  2. Shoreditch3,880 plays
  3. Borough2,940 plays
  4. Covent Garden2,610 plays
  5. The City2,120 plays

Every play carries a time and a place. Your agency can pull the full record.

  • Pick the streets and the hours

    Choose the neighbourhoods and the times of day that matter. Your creative plays only there, and it can change from lunch to late night.

  • See it play, as it plays

    Your dashboard fills up through the day: plays, where they happened, and an impression estimate for each one.

  • Take the numbers with you

    Export the full record, or let your agency pull it straight into their own reporting. No chasing for proof.

Made for

Campaigns that live on the street.

  • People queueing behind barriers outside a shop on Oxford Street, waiting for a new release

    01 · Oxford Street

    Launches

    Put a new product on the streets your customers walk that week.

  • Regent Street lit up at night, with a red bus and traffic passing the curved shopfronts

    02 · Regent Street

    Venues and hospitality

    Reach people at the moment they decide where to eat or drink.

  • A large crowd walking along the road away from Wembley Stadium after a concert at night

    03 · Wembley

    Events

    Fill the roads around the stadium, the festival or the show.

  • Shoppers walking under the Welcome to Carnaby Street arch on a sunny day

    04 · Carnaby Street

    High-street retail

    Bring people through the door with an offer that runs outside it.

From brief to street

  1. 01Brief usWho you need to reach, where and when.
  2. 02We map itYour audience becomes zones and hours.
  3. 03It goes liveYour creative, in full HD, on the street.
  4. 04Watch it playFollow the day, then take the numbers.

Founding partners

Curb is opening its London network to a small group of launch brands.

Founding partners get launch pricing, first choice of zones and dayparts, and a direct say in how the network grows.

Apply to be a founding partner

For riders

Earn an extra £100 a week.

Carry a Curb bag while you work and we pay you for the screen on your back. You keep your own apps, routes and hours.

Join the rider waitlist

Journal

Notes on kerbside media.

All articles
  1. Geo-fencing for outdoor advertising in London: a practical guide

    How to plan geo-fenced outdoor advertising in London: zones, dayparts, live triggers and worked examples from Soho lunch to Shoreditch nights and match days.

  2. Proof of play: how to measure mobile DOOH campaigns

    An agency guide to verifying mobile DOOH: play logs, GPS and timestamps, impression modelling, data feeds and what to ask a vendor before you buy.

  3. LCD vs LED screens for mobile advertising

    LCD or LED for bag, bike and vehicle screens? How the two displays compare on resolution, colour, small text and brightness, and what it means for creative.

Questions

The short answers.

What is kerbside media?

Kerbside media is advertising that moves at street level. Curb puts full-HD screens on delivery riders’ bags, so your ad travels through London at eye level, wherever riders are delivering.

Where does Curb run?

London. We’re launching in central zones first. Tell us which areas matter to your campaign and we’ll factor them into the launch plan.

How do I know my ad played?

Every play is logged with a timestamp, a GPS location and a screen ID. Plays appear in your dashboard as they happen, and you can export the raw data through our API.

Can I target specific areas and times?

Yes. You can run different creative in different zones and at different times of day. The screen switches automatically as a rider moves from one zone to the next.

What creative can I run?

Video and static creative built for full-HD LCD screens. Full specifications are in the media pack.

How much does a campaign cost?

It depends on how many screens, zones and dayparts you book. Founding partners get launch rates. Request the media pack and we’ll send current pricing.

Do you work with media agencies?

Yes. Agencies get the same live dashboard as brands, plus raw proof-of-play and telemetry data through our API for their own reporting.

Media pack

Let’s put you on the street.

Tell us about your brand and what you want to reach. We’ll send the media pack, launch pricing and available zones within one working day.

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