For advertisers
Reach the unreachable, street by street.
Curb is street-level media for London: full-HD screens on delivery riders’ bags, at eye level on streets no billboard can reach. Book the whole city, or just the streets and hours that matter to you.
Request the media packWhy street level
Curb reaches the people, places and moments other media miss.
People
People who block ads, skip them or stream ad-free still walk down the street. Curb’s screens sit at eye level, and there’s nothing to skip.
Places
Curb doesn’t need planning permission or a fixed site, so it runs on pedestrianised streets, down side roads and outside venue doors, where billboards can’t go.
Moments
Creative changes by zone and time of day. You could run a match-day message outside the stadium and a lunch offer in Soho on the same afternoon.
What you can buy
Buy the city, a zone or an hour.
Network
Your creative runs across the whole Curb network, wherever riders are working in London.
Best forLaunches and always-on brand reach
Zone takeover
Take over the screens inside the neighbourhoods you choose and leave the rest of the network as it is.
Best forStore openings and local launches
Geo-fenced dayparts
Pick the streets and the hours. Your creative plays only when a bag is inside the zone at those times.
Best forLunch, after-work and late-night moments
Event activations
Screens around a venue for the length of the event, from doors opening to the last train home.
Best forMatch days, gigs, festivals and launch nights
Geo-fenced creative
Your creative changes with the street.
Draw a zone around the streets you care about and set what plays there, hour by hour. When a rider crosses into the zone, the screen swaps to your zone creative. When they leave, it goes back to your network creative. The switch is automatic, so the rider never has to touch the screen.
Soho zone, weekdayIllustrative
- A
- Network creative. Plays everywhere else, all day.
- B
- Lunch offer. Soho only, 11:30 to 14:30.
- C
- After-work offer. Soho only, 17:30 to 22:00.
Measurement and reporting
Every play, on the record.
Proof of play
Every play is logged with a timestamp, a GPS position and the ID of the screen it ran on.
Live dashboard
See where your creative is running while it runs. Filter by zone, daypart and creative.
Audience estimates
Each play carries its own impression estimate, based on where and when it ran.
Data feed and API
Agencies can take the raw play data straight into their own planning and verification tools.
- Time
- 12:41:07
- Screen
- SCR-014
- Position
- 51.5136 N, 0.1337 W
- Zone
- Soho
- Creative
- B, lunch offer
- Status
- Played in full
Creative
Made for full-HD LCD.
LED bags show your ad through a dot matrix. Every Curb bag carries a full-HD LCD screen, which plays video smoothly and keeps colour and fine type true to your artwork.
Video
Full-motion video in full HD, which catches the eye on a busy street.
Static
Stills and sequences, sharp enough for fine type and product detail.
Live data
Creative that updates from a live data feed, such as the weather, a match score or a countdown.
Full specs and file guidelines are in the media pack.
Founding partner programme
Launch with us.
Curb is about to go live in London. Brands and agencies that join now help decide how the network grows.
Limited launch slots
We’re opening the network to a small group of brands and agencies first.
Launch pricing
Founding partners book at launch rates.
First choice
Pick your zones and dayparts before anyone else.
Questions
Advertiser FAQ
What is street-level media?
Advertising that moves through the street at eye level. Curb puts full-HD LCD screens on delivery riders’ bags, so your ad reaches the side roads and pedestrianised streets that fixed sites can’t.
Where in London does Curb run?
Curb is launching across London. The media pack shows coverage zone by zone, and founding partners get first choice of zones.
Can I target a specific area or time of day?
Yes. You choose which creative plays in each zone and at what times, and the screen switches automatically as riders move. You could run one message in Soho at lunch and another in Shoreditch on a Friday night.
How do I know my ad played?
Every play is logged with a timestamp, a GPS position and a screen ID. You can watch plays on a live dashboard, and agencies can take the raw data by feed or API.
How do you estimate audiences?
We estimate impressions for each play from where and when it ran. There are no cameras in the bags. The media pack sets out the method in full.
What creative can I run?
Video and static, built for a full-HD LCD screen. Creative can also update from live data. Full specs and file guidelines are in the media pack.
How much does it cost?
It depends on how many screens, zones and dayparts you book. Founding partners book at launch pricing. Request the media pack and we’ll send current rates.
Do you work with agencies?
Yes. We work with brands directly and with media and creative agencies. Agencies can plan and report with our data feed and API.
Media pack
Get the media pack.
Formats, zones, creative specs and launch pricing. Tell us what you want to reach and we’ll send it over.